Volume 5, Issue 1, February 2020, Page: 25-30
Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students
Hui Li Gao, School of Foreign Studies, Northwestern Polytechnical University, Xi'an, China
Received: Dec. 28, 2019;       Accepted: Jan. 16, 2020;       Published: Jan. 31, 2020
DOI: 10.11648/j.her.20200501.15      View  303      Downloads  131
Abstract
The education reform in recent years has emphasized the reform of university education, attaching importance to the performance of university running, and pursuing excellence and equal educational quality. This research aims at a university in China, and explores the empirical study of students' satisfaction and loyalty to the quality of university administrative services. The results show that the quality of administrative services in universities through student satisfaction will have a significant impact on student loyalty to the university. For parents whose children are attending university or who are concerned about education, if they can understand the performance of university administration through objective university evaluation, they can further increase parents' confidence in the university and a sense of mission in participating in university affairs. Universities are professional organizations and must establish self-renewal mechanisms. Therefore, the ultimate purpose of university evaluation is to promote the development of a self-evaluation mechanism that operates on a regular basis, and to activate a steady stream of energy for the university's sustainable operation. According to the meaning represented by the above analysis results, there are further explanations and discussions in this article.
Keywords
Administrative Service Quality, Satisfaction, Loyalty, Total Quality Management, Partial Least Square
To cite this article
Hui Li Gao, Understanding the Impact of Administrative Service Quality on Satisfaction and Loyalty Towards University Students, Higher Education Research. Vol. 5, No. 1, 2020, pp. 25-30. doi: 10.11648/j.her.20200501.15
Copyright
Copyright © 2020 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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